Why this CEO doesn’t like flying business class
For Who Gives a Crap co-founder Simon Griffiths, sitting at the front of the plane doesn’t resonate with the company’s brand.
In 2012, Simon Griffiths was sitting in a doctor’s office with symptoms of deep vein thrombosis, hallucinating and hoping he wouldn’t slip into a state of permanent psychosis like Reddit commenters suggested he might.
“It was one of those moments where you’re like, ‘how did I end up here?’”
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Ciara SeccombeNewsroom AssistantCiara Seccombe is a newsroom assistant at The Australian Financial Review.
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